"Do what you believe in" was the big statement behind Sokol's first encounter with Johnnie Walker in 2016. Its original, Polish translation („Rób to, w co wierzysz” ), was also the title of rapper's new single - promoted with a music video starring the legendary Polish actor, Boguslaw Linda, where the two traded places and wandered through some of Sokol's iconic music videos and Linda's most remarkable movies. In the second instalment of the campaign, Sokol was joined by the singer/songwriter Dawid Podsiadlo - their single "Swiadomy Sen" was accompanied by a dark, Lynchian music video directed by Daniel Jaroszek. The artists have also embarked on a trip to Scotland, where they visited one of the oldest whisky distilleries and learnt about the history of Johnnie Walker's brand. During the travels through the Scottish countryside, they also took time to discuss their first steps in the music industry and talked about their creative collaboration.
Credit: creative and music consulting, executive production of music, creative production for the branded content;
Awards:
KTR 2016
Gold for Best Product/Brand PR
Silver for Best Digital Craft/Storytelling in Digital Solutions
Silver for Best Music/Sound Design
Bronze for Best Digital Craft/Digital Video and Mobile Content
Bronze for Best Digital Branded Content
nominated for Best Active Video/Branded Content